Many people fail to realize that the landing page is one of the most important things while designing a website. Here are some of things that you should keep in mind while designing your landing page.
Firstly, when a visitor visits your landing page, you will want them to take a specific action. This may include clicking a link to a merchant's page, downloading your e-book or white paper, signing up for your mailing list or any number of other things. To get your visitors to do what you want them to, you need to limit their options by providing links that lead them to what they exactly want to do.
Let's have a closer look at that. For example you make a landing page with a free website builder like Hubpages or Squidoo Hubpages or many of the free blog programs. When the customer first arrives at the page they are presented with not only your links, but with a large number of other links on the page. For instance, on Squidoo there are links to other pages, links to outside sites and a large number of ads. While your visitor may click on your links and take the action that you want them too, they are also likely to click on one of the other links on the page that means you lose out on a conversion.
Say instead you create your own web page where you can have control on everything. When the visitor arrives they are presented with your text and with links to whatever action it is you want them to take. At that point their only option is to either click on one of your links or press the back button. If you have done your landing page well, then they will choose to click on your link, it means they have done what you wanted them to and they did not get distracted by extra links on the page.
This is why the landing page is essential to succeed as an Internet marketer. Your own page lets you direct your visitors where you want them to go and not risk losing them to something that doesn't benefit you.
And to get your landing pages designed well, you can take the help of a good SEO website development company. Talking about a good web development company, choose services from any website development company in India. They are well known to provide you with excellent services. To know more kindly visit: http://www.seo-websitedevelopment.com/
Source: Article sand box