Some people hire florists and caterers when planning their wedding. Former Google employee Brit Morin brought on a programmer to create a custom app.
That personal app grew into Weduary, a real product that helps people design wedding sites, and Morin went on to create her own lifestyle how-to company called Brit + Co., which combines crafting, homemaking and a bit of tech.
In the year since it launched, Brit + Co. has created tons of step-by-step posts, filmed how-to videos staring Brit, brought in user-generated projects and started selling merchandise such as crafting starter kits, books and subscription boxes called Brit Kits. For $20 a month, Brit + Co. will deliver a Brit Kit box filled with crafting materials and instructions for projects such as gloves that work on touchscreen devices.
On Thursday, Brit.co entered its newest stage by branching out into content aggregation with a feature called Brit's Picks. The company is pulling in posts from 25 popular crafting and style sites, including Style Me Pretty, Oh Happy Day and Smitten Kitchen, and hand-picking the best posts to share with the Brit.co readers.
Inspired by the Maker movement and the tech culture of Silicon Valley, Morin wanted to combine her interest in technology and crafting with the popular Maker movement.
"There was really no voice or teacher, specifically on the female side, who was really sharing all of these new innovations with those inspired to live creatively," she said of the maker culture.