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Photo : Forbes If you Google “Susan Wojcicki,” the search-giant’s SVP of Advertising, you’ll see that one of tech’s most influential leaders keeps a markedly low profile, one focused more on how to monetize that search than what appears when querying her name. Just ranked by Forbes as the 30th most powerful woman in the world, Susan Wojcicki may not be a household name – yet. But as the head of all of Google’s ad products, each of us is impacted by the extraordinary scale and scope of her work dozens of times a day whether it be when picking up our myriad of mobile devices, watching the latest cat-turned-viral sensation on YouTube, or even deciding what high-tech eyewear of the future we’ll be sporting.
Google’s advertising revenue also has been impacted in a big way under Wojcicki’s leadership having grown to a staggering $43 billion as of last year.With the company’s stock price recently surpassing the $900 mark for the first time in their history, up nearly 50% over the past year, their dominance of the digital advertising landscape clearly continues.
I recently sat down with the ever-humble mother of 4 at the Forbes Women’s Summit to discuss her journey to becoming one of the most powerful businesswomen in the world – this year marks Wojcicki’s third time appearing on the Forbes Power Women’s list. “There were definitely a lot of tough lessons,” she recounted when describing the most formative leadership lessons learned throughout Google’s meteoric ascent. “Not to give up and also to have a vision of where you want to go” were the most critical learnings for the most powerful woman in advertising.
What was the best leadership advice the 30th most powerful woman in the world has received? “I think a lot of times people give you feedback, and we tend to want to deny it and think that, ‘Oh, they’re criticizing me,’ shared Wojcicki. “But what I’ve realized is that especially as you get more senior in the organization…you really need to step back and not make it personal and be willing to hear the feedback.”
Editor's Note: This article was originally published by Forbes , here, and is licenced as Public Domain under Creative Commons. See Creative Commons - Attribution Licence.
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