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Research from New Zealand's Newspaper Advertising Bureau compared the performance of Newspaper inserts against Unaddressed mail.
The table below represents people who have actually bought something as the result of seeing it advertised* in daily newspapers vs unadressed mail.
Research conducted in 2009 from Newspaper Association of America show similar trends. They found newspaper readers value insert advertising with 73% of adults regularly or occasionally reading inserts, while 82% have been spurred to action by a newspaper insert in the month prior to their study.
Download a PDF of this information below or visit the NAB for more information.
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