Air New Zealand has entered into an agreement with Tourism Australia under which it will provide about $3 million to the Tourism Australia marketing fund.
Under the agreement, the airline will work with the tourism department for attracting visitors to the country. The deal valued at a total $6m deal aimed at attracting new tourists in the country. The tourism department's $44m marketing funding agreement had concluded with Qantas and since then it has been facing shortages of funding in its initiatives.
A total of 20 airlines, including Virgin, China Southern and the Middle Eastern carriers Emirates and Etihad had entered into such agreements with the tourism body in the previous year.
The department will spend funds in an joint initiative to attract a higher number of tourists from New Zealand, China and North America.
Tourism Australia managing director Andrew McEvoy said that the three markets contribute more than a third of Australia's international tourist arrivals each year.
Source: Top News