Washington: Internet Corporation Yahoo is reportedly going to change its corporate logo for the first time since the company was founded 18 years ago.
According to CNN, Yahoo has announced that it will release its new logo on September 4 which will retain the current purple color and its trademark exclamation point.
Yahoo's Chief Marketing Officer Kathy Savitt said that while the company is rapidly evolving, its logo, which is the essence of the brand, should evolve as well.
The company will display varied versions of the logo on its homepage and throughout its network in the US for each of the next 30 days in a bid to create some buzz around the change.
The report said that the variations will also be showcased on Yahoo's twitter account #dailylogo.
The company under the leadership of Marissa Mayer has seen a boost in its stock price along with a boost in its business acquisitions as in the past 12 months the company has bought more than 16 startups, including the popular Tumblr blogging platform, and reinvigorated its older brands such as photo site Flickr.
Savitt said that the new logo will be a modern redesign that's more reflective of the company's reimagined design and new experiences.