An organization requires a talented sales force, that can aggrandize its sales revenue. Organizations should make their sales guys realize the importance persuasion in marketing. Also the sales persons should know, that a wise approach will be to cultivate new ways of persuading the customers. This is because today's consumer has become prudent. It will take a lot of intellect to cajole him to make a purchase. So using an old set of skills in every sales call may not work.
1) Be gallant in your approach:- The most pivotal aspect of a selling activity is the conviction of a seller in his approach. Unless one himself believes in his tactics, he cannot create trust for himself in his client. A recent marketing report has propounded a new concept called machiavellianism. A machiavellian is one who is highly pragmatic in his approaches to life. He or she maintains emotional distance from the world. People who are high on this quality are blessed with extraordinary selling skills. These pragmatic beings are of the opinion, that ends can justify means. When they are at work, they throw away their emotions in a garbage box. They never let their emotions hinder their work. E learning companies provide highly effective training modules, that focus on techniques to keep away from emotions during work.
2) Never take a 'No' for an answer:- Encounters with customers can be pretty dicey at times. There are customers who have the capability to puzzle the sales guys. It takes very little to baffle someone, who is up on a mission to sell something. There could be many tricky questions, that a customer may possibly ask. For instance, a customer may say, I think the product produces too much sound. Now if the product does not produce a sound, then an obvious reply to that would be a 'No'. However, a demanding customer usually hates this two letter word. So in order to handle such a customer, the answers should be highly crafty and tactical. So an apt reply could be, Sir you are very right in being concerned about the sound aspect. However, you will be happy to know, that our product follows a noise-free process. The sales guy can also say, Sir I am glad you brought the sound aspect in the discussion. Within a minute I will be explaining things about it. Tactical answers carry the potential to put the sales persons on a safe side. E learning companies provide training content, that focus on tactics, that a sales guy can adopt to frame smart answers to questions.
3) Know your customer:- A sales person should know his customer's mind well. It is highly essential to understand the customer's needs and expectations, before selling any product to him. Knowing the psychology of a customer helps a lot in persuading him or her easily. Training content of a learning management system provides a pool of knowledge on techniques to know a customer's mind.
Owing to these innumerable benefits, learning management system solutions have gained huge scale acceptance among corporate clients all over the world.
By: Gireesh Sharma