Yahoo Inc Chief Executive Marissa Mayer walked into a Manhattan hotel three weeks ago. She was welcomed like a rock star by hundreds of marketing executives. These executives snapped pictures as she sat down for an interview with journalist Charlie Rose.

The industry supposed Mayer as not caring about promotion, in its place focus is only made on products, Cohen said.

"I think that Marissa has gotten a bit of a bad rap," said David Cohen, the chief media officer at UM, the global media arm of Interpublic Group.

Advertising exchanges allows marketers to instantaneously buy placement for their ads all over a broad constellation of websites. The alterations made to advertising exchanges have decreased the prices charged by online publishers such as Yahoo.

That was difficult in the subsequent quarter of this year when advertising revenue were displayed by Yahoo go down 11% due to double-digit decline in ad prices.

Ever since, Mayer became CEO, Yahoo's stock has been increased by more than double, reaching a near 8-year high of $35.06 in recent years. However, analysts told that the gains are generally due to aggressive share buybacks.

Yahoo is working closely with advertisers to build up chances in a more incorporated way across our full suite of media, programmatic, video and mobile properties.

Source: Top News